Social media; is a media system where most of the content is created by the users, where you can establish mutual dialogues as well as interactions, which allows two-sided and simultaneous information sharing from one-way information sharing.
Today, the increasing use of social media and accordingly the power of social media has reached a very high level did make it a must for brands and companies to use social media. Because you need to use digital media to reach out the people and make your voice heard. In addition, it will be easier for you to reach your target audience and to get statistical measurements of the work you do. Dolayısıyla sosyal medyayı aktif kullanmanız markanıza pek çok açıdan fayda sağlayacağı gibi reklam giderlerinizi de büyük oranda azaltacaktır.
It is disadvantage that you cannot measure how far your ads reach the target audience in traditional media. On the other hand, being able to choose your target audience in new media and having more affordable costs compared to traditional media will provide multiple advantages.
How We Do It
First of all, we need to state that when managing social media, it is necessary to know the company or the brand well. Because it is very important for you to internalize and be one with the brand. In addition, while creating content, it will be necessary to produce content in this manner to create awareness while keeping the company and brand in the foreground.
Content production is in the first place in terms of importance in social media management. Because producing original and different content will allow you to take a different position and will separate you from your competitors. On the other hand, in order for people to follow and care about you, you need to make a certain mark on social media by making yourself known. Therefore, content production constitutes a very important place for us.
Dialogue management is another point you need to do well and coordinate in this regard. The dialogues you will have with the customers and responds you give are of great importance so that the users have loyalty to your brand or company and care about you. Users who feel special will put you in a separate place by connecting more.
Another issue we should pay attention to is that the ad management is suitable for the target audience and brand strategy. First of all, you should know your target audience well and plan the advertisements according to your target audience make. Finally, you should analyse and evaluate all the studies you have done. Thanks to the measurements that you made, it will be helpful to see how successful you are working and you will be able to see what you do wrong and what you do right which is important for your future studies. In this way, you will not have any difficulties in reaching your target audience by working more efficiently. In terms of digital marketing, the use of social media has an undeniable place and position.